Alright, I know I’ve put off the promised blog about the latest announcement from Net Audio Ads, but forgive me… I just got Xbox Live and it’s addictive as hell (if you want to play Uno or any other random game with me, leave a comment with you gamer tag & I’ll add you)… you wouldn’t believe how fast time can fly by when you’re playing Uno with strangers. Crazy. Anyhow, on to business. Here’s an from the latest Net Audio Ads blog & my thoughts.
NetAudioAds has made an addition to the back office that will allow you to sign up to sell advertising.
We are having no trouble lining up the big advertisers but we need small niche advertisers like Joe’s Pizza (fictitious example). NetAudioAds is good at procuring the big advertisers but may be missing opportunities at the local level that you may be able to tap in to.
Imagine Joe’s Pizza announcing their 2 for 1 special to a single zip code. How many small businesses out there thrive on local walk in traffic. What if you can help them to increase their business through “micro targeted” audio ads on the Internet.
Of course Joe’s is a fictitious example and there are many, many other businesses out there that can benefit. Especially the ones that are already advertising on the radio. You can offer advertising that is much more targeted than radio advertising and provides “measurable” results. In other words the advertiser can pick what type of website to be heard on, when to be heard and where (geographically) they will be heard.
Simply put, I LOVE this idea, because I know it would work on me. When it comes to food, movies, new bars & clubs - the power of suggestion is very effective on me. I mean, how many times have I been sitting on the couch and seen an ad for a pizza and then decided that’s exactly what I want? Too many times to count. So harnessing that power and putting it to work for internet addicts is just an all-around fantastic idea.
I especially like that they’re going for the local businesses & plan to serve zip code specific ads. Their example that they give really illustrates the idea wonderfully; but to expound on it a bit more… I live in a campus area, with about 40 small pizza/sub/gyro places that are open until 4AM for the college crowd. Imagine a local internet addict, surfing at 3AM after the bars have closed… he/she has the munchies but is too drunk/lazy/tired to actually cook. The website they visit plays a LOCAL advertisement for one of the all-nighter pizza joints, complete with a special coupon code for people hearing the web ad. Case closed, deal made, customer sold.
This idea has HUGE potential and it may have just taken me from on the fence to an avid supporter of Net Audio Ads. If this takes off, you can bet that I’ll be taking advantage of the “selling advertising” part of the program and hitting up some of the underrated all-nighter places around here… this could be amazingly effective. I know it’s got me excited!
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